The empirical development of a taxonomy for classifying recreation participants based on their attitudes toward the public and commercial sectors

Abstract

This study examined attitudes held toward the public and commercial sectors as variables relevant to classifying the recreation participants. The data were collected in a controlled experimental setting. A taxonomy was developed which can be used to categorize individuals on the basis of their attitudes toward the two sectors. Discriminant analysis was used to place individual subjects into one of nine groups in the taxonomy. The discriminant analysis identified statistically significant differences in the attitudes of individuals who were placed into the various groups. Further analysis revealed that the taxonomy may be simplified by collapsing the nine groups into three groups. The three groups include: (1) people who have more favorable attitudes toward the public sector than toward the commercial sector; (2) people who have more favorable attitudes toward the commercial sector than toward the public sector; and (3) people who have similar attitudes toward both sectors. Limitations of the study, implications for managers, and directions for future research are discussed.