An analysis of information overload with implications for survey design research

Abstract

A laboratory‐type experiment was conducted to examine potential information overload causes and solutions. It was found that both information quantity and information complexity are potential causes of information overload. The experiment results also suggested that information overload problems may be reduced through carefully designed information display patterns. When designing survey questionnaires, attention must be given to potential causes of information overload. Methods of presenting information that ameliorate information overload must also be considered. As demonstrated in this study, survey designs can be tested in controlled, laboratory‐type experiments. The results of these experiments can then be used to improve the design of field survey questionnaires.

Keywords:

• Information quantity
• complexity
• and display; information overload; laboratory‐type experiment; survey design research