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Abstract
The phenomenon of “O. J. Nation'’ illustrates how information technology is part of the effective environment (how people actually experience our social and physical surroundings) and how the mass media, especially the entertainment‐oriented electronic media, provide a context and a format for an increasing array of activities, and shape them in a common way. The model for this approach to understanding how social life has changed is “an ecology of communication,”; stressing how activity, information technology, and communication formats are related.