The Learning Facilitation Role of Agricultural Extension Workers in the Adoption of Integrated Pest Management by Tropical Fruit Growers in Thailand

Integrated Pest Management (IPM) is a well-known innovation that accords with modern environmental management "best practice". In this paper it is examined in two related ways. First, attention is focused on the role of Agricultural Extension Workers (AEWs) as learning facilitators in a non-formal setting. Second, the paper relates the IPM project and the role of AEWs to adult continuing education theory and practice. As contextual background, a recent IPM diffusion project in a region of Thailand, where durian is grown extensively, as a process of innovation adoption is outlined. The research focused on the factors influencing the durian growers to adopt IPM. The sample of 120 durian growers reported on the importance of AEWs in persuading them to give IPM a proper trial. In sum, the intelligent way IPM knowledge was transferred, through the mediating role of AEWs, reflected the current emphasis on collaborative partnerships and learning as an effective means of managing change in complex environments. The paper provides an illustration of the "search for social relevance" theme of adult education from the less well-known field of agricultural extension in rural communities and a developing country.