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Acknowledgements
This research was supported by the European Union through the European Regional Development Fund (Center of Excellence CECT) and the target-financed project “The Second Wave of Cultural Changes in Re-independent Estonia”, SF 0130008s07.
Notes
1. Although two interviews were conducted with non-Estonians (a Russian and an Armenian), the relationship between ethnic background/identity and nostalgia in post-socialist Estonia needs to be studied more thoroughly in the future.
2. www.kodukauniks.ee, accessed 23 November 2012.
3. This is also due to sharp competition in the local press market: most of the interior design journals founded in the 1990s have disappeared and the remaining ones have had to adapt to mainstream tastes.
4. www.uusmaailm.ee; www.supilinn.ee, accessed 23 November 2012.
5. On discussions of the anthropological study of online practices see, for example, Hine Citation2000; Wilson and Peterson Citation2002.
6. For example, books by M. Turtola and M. Ilmjärv, concerning the dramatic events in Estonia in the 1930s–1940s (Ilmjärv Citation2004; Turtola Citation2003, Citation2008).
7. The nostalgia for the architecture, design and lifestyle of the 1930s is still very strong in Estonia, especially among middle-class intellectuals (see in detail Kannike Citation2002, Citation2009).
8. The proportion of new houses and flats in the real estate market has grown steadily. In 2009, 50% of buyers bought a new home and only 20% one that was in need of renovation (Smirnova and Sinisaar Citation2009, 14).
9. The number of real estate transactions grew from 674 in 1995 to 56,131 in 2005 (Kinnisvara). Forty-eight percent of the new residences built in 2000–2008 are located in Tallinn and 22% in the surrounding area of the capital (Smirnova and Sinisaar Citation2009, 9).
10. For example, communal gardens are created on the initiative of the society (Viljasaar Citation2010).
11. The image of the Nordic countries is mostly positive: for example, Finland continues to be a model of sustainability and sobriety, and is believed to be close to Estonian values (interviews available from the author; see also Keller Citation2004, 210).
12. Besides conservatism and nostalgia, the relatively low income of the older generation may in some cases also explain the static nature of their homes.