Virtual Deviance: Swinging and Swapping in an On-Line Network

Abstract

The purpose of the current research is to study the virtual presentation of self in on-line profiles, specifically within a deviant subculture. The study explores the social construction of deviant identities using the on-line community of “swingers.” Our research explored what self-presentation strategies are employed by participants in their profiles to develop credibility to attract others to their profiles and what major concerns, expectations, and values characterize the profiles of the on-line swinger community. Most on-line profiles focus on developing credibility. We used Aristotle's notions of goodwill, practical intelligence, and virtue to categorize the specific means used in profiles to develop credibility.

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Notes on contributors

Heather Griffiths

HEATHER GRIFFITHS received her Ph.D. from the University of Delaware in 2007. Her research focuses on deviance, social problems, and the scholarship of teaching and learning. She is an assistant professor at Fayetteville State University in Fayetteville, North Carolina.

Todd S. Frobish

TODD S. FROBISH received his Ph.D. in Rhetorical Studies from The Pennsylvania State University. His research focuses on ethos and identity in the areas of public address and computer-mediated communication. He is an Associate Professor and Chair of the Department of Communication at Fayetteville State University.