Abstract
Previous studies have shown that when newborn and young infants are shown attractive and unattractive adult faces they will look longer at the attractive faces. Three studies with infants ranging from 5 months to 15 months were conducted to examine whether this attractiveness effect holds for infants looking at infant faces. A standard preferential looking technique was used in which infants were shown pairs of colour slides of upright (Experiments 1 and 2, n = 16) or inverted (Experiment 3, n = 16) infant faces previously rated by adults for attractiveness. Although Experiment 1 did not reveal an attractiveness effect, this effect did become manifest in Experiment 2 after increasing stimulus exposure time and replacing three of the original stimulus faces. The attractiveness effect was lost when faces were presented upside down. Findings are discussed in relation to the feature-based vs. configural processing debate in the face processing literature and in relation to the notion that attractiveness is based on presexual maturity rather than "cuteness".
