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ABSTRACT
Knowledge and experience are essential requirements for product innovation. The presented paper proposes a systematic approach for product innovation support using a Smart Knowledge Management System comprising a Set of Experience Knowledge Structure (SOEKS) and Decisional DNA (DDNA). This proposed system is dynamic in nature because it updates itself every time a new decision related to innovation is made. Through this system, the product innovation process can be performed semiautomatically and efficiently because it stores knowledge of past experiences of innovative decisions.