ABSTRACT
The premise of Lin, Osman, and Ashcroft (this issue) is that nudge theory can be applied in all aspects of public life to improve people’s health and well-being. Unfortunately, the literature they present shows only a dismal empirical record of the effectiveness of nudging healthy behavior. In spite of the overwhelmingly positive tone of the authors, the successes attributed to nudge-based interventions in other domains cannot yet be made in the area of health and wellness. In fact, Lin et al.’s review suggests quite the opposite: nudging healthy behavior bears no fruit.