Communication as Part of an Environmental Strategy on Water

ABSTRACT

To achieve long-term sustainable water development in Mexico, it is essential that the population be sensitized on appropriate environmental and social issues. It would require communication, information, education, and public participation. Institutional understanding and capacity need to be developed for the effective implementation of water policies, programs, and projects, which in turn would require a determined attempt to institute a real communication program with the people whose lives could be affected by such activities.