Moving from Blue to Grey Tourism: Reinventing Malta

Abstract

Tourism destinations reinvent themselves for various reasons ranging from intrinsic characteristics of tourism demand, economic behaviour and attitudes towards environments and local communities. An idea currently popular among the managers of tourism facilities, heritage resources and local places is the shift from coastal resort ‘blue’ tourism to urban heritage ‘grey’ tourism. This article uses the case of Malta to examine the processes and instruments of such change, the constraints and issues associated with it and the possible scenarios.

Keywords:

• heritage
• re-inventing
• resort
• grey/blue tourism