Destination Development and the Tourist Life-cycle: Implications for Entrepreneurship in Alpine Tourism

Abstract

The so called ‘new age of tourism’ influenced the entrepreneurial paradigm considerably. The traditional model of mass tourism changed into a ‘new tourism’ which is presumably characterized by quality seeking customers with multi-optional needs, new production factors (such as information technologies), new business models and new management processes. The aim of this paper is to investigate the relvance of the tourist life-cycle model in deriving implicatone for entrepreneurship within tourism destinations. The literature review reveals a research gap in the field of entrepreneurial strategy options and the execution of operational strategies in tourism destinations. Thus, the paper starts with a short overview of the driving forces of business growth in Alpine tourism. Further, it is argued that the development of Alpine tourism has created a special environment for entrepreneurs in tourism destinations. The second part of the paper, therefore, provides a literature review of tourist life-cycle research. In the next step, the authors attempt to describe specific challenges and qualifications needed for tourism entrepreneurs along the various phases of the destinatoin life-cycle. The paper concludes with recommendations for entrepreneurship development, while making a conribution to research on tourism destinations.

Keywords:

• tourism entrepreneurship
• destination life-cycle
• Alpine tourism
• SMTEs