![Sample our Built Environment journals, sign in here to start your access, Latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5926/TOC-Subject-Sample-2021-Built-Environment.jpg"})
Abstract
This paper explores the relationship between international visitors' motives for choosing Mauritius as a windsurfing destination and the perceived risks with this adventure activity. Adopting a post-positivist approach, survey data were collected from 89 windsurfers at ‘Le Morne’. The qualitative results indicated dimensions of risks and motives confirming other findings while the quantitative results showed merging of some dimensions reflecting the complexity of these constructs. ‘Crowd’ and ‘Social and Location’ risks were significantly correlated with motives of ‘Learning’, ‘Personal Development’ and ‘Novelty and Fun’. Socio-demographics and windsurfing experience had some influence on motives but none on perceived risks except for nationality. The marketing implications are also discussed in the end.