Relationship between bikeway image, tourism value and intention to revisit bikeways in Taiwan

Abstract

Taiwan is a “bicycle island” as it is surrounded by the sea and has pleasant weather, diverse landscapes, cordial people, convenient lifestyles, and roads extending in all directions. Cycling has become a new lifestyle, a new culture, and the new mainstream in Taiwan. This study explored Taiwan’s top 10 classic cycling routes, as selected in a 2015 competition. Convenience sampling was adopted to study visitors cycling along the top 10 classic cycling routes. A questionnaire was distributed to 300 cyclists, and 292 valid samples were obtained. SPSS was employed to conduct Pearson’s correlation coefficient tests, regression analysis, and tourist personal attributes analysis to validate the research hypotheses. The results revealed significantly positive correlations of bikeway image with tourism value and revisit intention, and tourism value was significantly positively correlated with revisit intention.

Subject Classification: (2010):

• 62Nxx
• 97K80

Keywords:

• Bikeway image
• Tourism value
• Revisit intention