Managing Meaning: the constitutive contradictions of institutional culture

Abstract

This essay seeks to defamiliarise the currently dominant sense of institutional culture in South Africa. It does so first by examining the history of the emergence of the term in U.S. business studies in the late 1970s, and second, its translation/transposition into higher educational discourse in the 1980s. A third section examines the developing scepticism around the term in the 1990s, and the essay as a whole argues that the idea of institutional culture is based on a constitutive contradiction between instrumental and constitutive understandings of social process. The essay frames the debate around the ways in which the creation of new vocabulary responds either openly or in concealed ways to larger social trends and tensions, and notes the ways in which the current emphasis on institutional culture in South Africa curiously works to marginalise the dominant elements in the neo-liberal transformation of higher education.