The effect of gender on course evaluations in mass communications: a pilot study

Abstract

This pilot study utilized a male and a female instructor from a midwestern US university, using a production course and traditional lecture course from each. The instructor was not present during the administration. The study found a correlation between gender of instructor and gender of student in the mass communication courses studied. Although none of the study's hypotheses was supported, significant findings and the high correlation found suggest a relationship between instructors and students of the same gender.