Die meting van individuele steunverlening aan die Suid‐Afrikaanse politieke stelsel

Abstract

This article is based upon research which seeks to apply a particular technique of content analysis — evaluative assertion analysis as developed and applied by Osgood, Saporta and Nunnally — to the political messages of a political leader. It is submitted that Easton's conceptualization of support is very well suited to the application of this instrument of measurement. When data is analyzed over a period of time evaluative assertion analysis yields quantified data about trends in the granting of support which can eventually be related to persistence or change in a political system.