Scenario Planning: The Basics

Abstract

This article covers the basics of scenario planning: Why scenarios? What are scenarios? How do you develop scenarios? After covering the preliminaries—the constitution of the scenario team; interviews; research; the identification of a focal issue; set and setting for a scenario workshop; staffing; the trajectory of a scenario planning project—the article moves on to describe several methods for identifying a finite set of diverse scenario logics. After a set of scenarios has been developed, there are several different routes from scenarios to strategy. Early indicators can help identify which of several scenarios is in fact unfolding.

KEYWORDS:

• Early indicators
• environment
• interviews
• management
• research
• scenario planning
• strategy
• the scenario team