Media Education and the Media Industries: bridging the gaps?

Abstract

Recent changes in the media industries and in pre‐vocational education have presented significant opportunities and challenges for media educators. This article sketches the broader context of these developments, and considers their implications for media education in terms of both course provision and pedagogic practice in schools and further education. It considers some of the possibilities and limitations of past attempts to teach about the structure and functioning of the media industries, and to integrate critical study and practical production. The article concludes by identifying a number of issues for further research and investigation.

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Notes on contributors

David Buckingham

DAVID BUCKINGHAM PhD is Lecturer in Media Education at the Institute of Education, University of London. Recent publications include Cultural Studies Goes to School: Reading and Teaching Popular Media (Taylor & Francis, 1994) and Reading Audiences: Young People and the Media (Manchester University Press, 1993).