Abstract
In this paper, the reasons for the current popularity of multiplex cinemas as sites of nighttime leisure and recreation in the UK is explored. By definition, such cinemas offer a choice of films and viewing times, are usually located in a peripheral urban location and provide free and plentiful parking. Drawing on interviews conducted in Leicester (UK), it is argued that multiplexes are popular with particular audiences because they provide a form of ‘going out’ that facilitates the maintenance of bodily comfort and ontological security. The paper accordingly concludes that we can only understand the appeal of multiplex cinemas by considering the embodied geographies of cinema going - a leisure practice that involves the consumption of place as well as the visual consumption of film.