Hoteliers' Perception of the Services of the Tourist Boards

Abstract

It is argued that in promoting tourism, tourist boards have a number of other complementary roles: advisory, conservation, social and political. In pursuance of these roles the boards liaise with not only the commercial sectors of the tourism industry, but also local authorities and other groups. It is suggested that hotel proprietors and managers do not realise these wider roles, and view the role of the tourist boards as simply one of marketing tourism. A survey of 48 hoteliers would seem to confirm this attitude.