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Case studies and practical applications

Seasonal employees' intention to return and do more than expected

, , , &
Pages 1957-1972 | Received 12 Nov 2010, Accepted 15 Feb 2011, Published online: 03 Jun 2011
 

Abstract

Seasonal employment is important in the service industries. Having motivated and satisfied employees is fundamental when front-line employees play a key role for the customers' perceived service quality. Seasonal work differs from permanent employment in many aspects and if managed properly, this could be a competitive advantage and contribute to the success of an organization. This study focuses on seasonal employees' intention to return and to do more than expected at work as well as the relationships between certain motivational factors and job satisfaction. A survey was carried out at four ski resorts with 477 respondents. Correlation and regression analyses indicate that job satisfaction influences the intention to return but does not have a strong influence on organizational citizenship behaviour (i.e. doing more than expected at work). The results improve our understanding of seasonal workers' motivation and behaviour. The concluding part discusses managerial implications.

Notes

The exact wording of questions used in the questionnaire can be obtained on request from the authors.

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