Technological competence and team cohesiveness among travel agencies

Abstract

From the perspective of collaboration, the independent travel agent has provided it makes appropriate investment in technology and creates competitive advantage. The research goals of this study were to investigate how strategic adaptation among the members of travel agent collaborations affects service performance. Data were obtained via a mailed questionnaire survey of a sample of travel agencies. The model and the hypotheses were tested using a structural equation modeling approach. The findings of this study provide interesting insights for travel agencies interested in service performance. Technological competence has emerged as an important asset in travel agent collaboration, which can be used to increase the productivity of knowledge works through the management of service performance, and different strategies are discussed in terms of different segments of partners within the collaboration.

Keywords:

• strategic adaptation
• collaboration
• technological competence
• team cohesiveness