The evaluation study on tourism websites: from the perspective of triangular intuitionistic fuzzy multiple attribute group decision making

ABSTRACT

The research on the evaluation of tourism websites can measure the websites' development in the same industry, and it is helpful to improve the quality of the websites. In view of the complexity of the tourism website evaluation, this study firstly constructs the evaluation index system of tourism websites, including subjective indicators and objective indicators. Six websites are taken for example from non-profit tourism websites, direct tourism websites and intermediary tourism websites, two from each type. And then the evaluation index data is obtained; triangular fuzzy number and subjective preference value of evaluation index are calculated; fuzzy evaluation matrix, normalization matrix and the expectation matrix are constructed; the index weight is determined; tourism website comprehensive expectation is calculated and the website ranking according to comprehensive expectation is given from high to low.

KEYWORDS:

• Tourism websites
• fuzzy multiple attribute group decision making
• triangular fuzzy number
• website
• China

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This work was supported by the National Natural Science Foundation of China [No: 71371012, 71602092 and 71562009], the Anhui Provincial Natural Science Foundation of China [No: 1608085QG168], the Humanity and Social Science Foundation of Ministry of Education of China [No: 15YJCZH090], the Foundation of China National Tourism Administration [No:16TAAG027], the Jiangsu Provincial University Philosophy and Social Science Foundation of China [2016SJB630015].