This paper is a comprehensive survey of what materials are available for teachers in universities, colleges and polytechnics. It is a state of the art review of personal computer software and includes references on how to get the material and also suggestions on how to use it. Because of its length, the paper has been published in two parts. Part 1 appeared in Vol 7.1. Part 2 covers model‐oriented application packages, the selection of packages and setting of exercises, and a comprehensive bibliography to Parts 1 and 2 containing over 250 references.
Journal of Marketing Management
Volume 7, 1991 - Issue 2
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