Abstract
It is argued that sexual preoccupation may be more appropriately conceptualized as a lifestyle than as a consequence of person-pathology. The lifestyle approach to sex-seeking behaviour asserts that sexual preoccupation is a developmental process grounded in the conditions of a person's life, the choices he or she makes, and the thinking styles he or she constructs in an effort to justify his or her behaviour. Use of the lifestyle model to intervene with persons preoccupied with sex is also discussed.