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ABSTRACT
In recent years, due to increasing awareness of the need for environmental protection, there have been significant efforts to improve consumers’ acceptance of green information technology(IT) products for sustainable development. This study first investigated how knowledge about a green IT product (e-books) influences consumers’ planning processes by using the technology acceptance model and the theory of planned behavior. Data from 320 respondents were analyzed using structural equation modeling to examine the hypothesized relationships in the research model. Results show that perceived usefulness, attitudes, subjective norms, and perceived behavioral control have a significant and positive impact on the intention to purchase e-books. Results also show the moderating effect of consumers’ knowledge about the environmental friendliness of e-books on their intention to buy e-books. Finally, important implications of the findings are discussed, and directions for future research are also provided in this paper.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes on conributors
Chia-Lin Hsu is an Assistant Professor in the Department of International Business Administration at Chinese Culture University. His research interests focus on marketing, information technology, consumer psychology and behavior. He has published papers in the Computers in Human Behavior, Information Development, Information Systems and E-Business Management, Telematics and Informatics, Systems Research and Behavioral Science, Program, Human Factors and Ergonomics in Manufacturing & Service Industries, International Journal of Hospitality Management, International Journal of Tourism Research, International Journal of Operations & Production Management, Total Quality Management & Business Excellence, Industrial Management & Data Systems, Journal of Quality, Asia Pacific Journal of Marketing and Logistics, and Journal of Quality Assurance in Hospitality and Tourism and so on.
Mu-Chen Chen is a Professor in the Department of Transportation and Logistics Management at National Chiao Tung University. His research interests are data mining, supply chain and logistics management, service quality management and system optimization. His work has appeared in journals such as Information Sciences, Information & Management, Omega-International Journal of Management Science, European Journal of Operational Research, Journal of the Operational Research Society, Telematics and Informatics, International Journal of Production Research, Enterprise Information Systems, Expert Systems, Total Quality Management & Business Excellence, Quality & Quantity, Computers in Industry, The Service Industries Journal, International Journal of Hospitality Management, Industrial Management & Data Systems, Computers & Industrial Engineering, International Journal of Operations & Production Management, Expert Systems with Applications and so on.
Yu-Hsiang Lin is an Assistant Professor in the Department of International Business Administration at Chinese Culture University. His research interests focus on marketing, word-of-mouth, consumer psychology and behavior. His work has appeared in journals such as Telematics and Informatics, Program, International Journal of Electronic Business Management, Journal of Research in Interactive Marketing, and International journal of Enterprise Network Management and so on.