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Abstract
The article describes and analyses some of the problems of running a live case study for undergraduate students at a real work place. The case was concerned with decision making in a business organisation in general and with the selection of an advertising strategy for lager in particular.
A discussion about the preparations needed is followed by an analysis of the costs and benefits derived. Learning strategies are briefly outlined and some issues of joint assessment between academics and industrialists are raised The article concludes with a number of findings which, it is hoped, colleagues planning similar exercises will find useful.