Abstract
This paper reports on some of the findings of a recent study on the employment impact of moving to a rural area. A case study approach is used to elucidate the choices/constraints/compromises encountered by women in in‐migrant households to rural and semi‐rural parts of the East Midlands, Great Britain. Rural labour markets are quantitatively and qualitatively different from urban labour markets and, while some of the surveyed in‐migrant women managed to find jobs following their move, they often experienced downward occupational mobility; others withdrew from the labour market. A number of policy recommendations are also made to improve labour market access.