An exploration of the use of language training in exporting firms. Case studies from Northamptonshire

Abstract

Despite the importance of using foreign languages as a means of increasing competitiveness in overseas markets, there is little empirical data on how firms use languages and access training as part of a competitive strategy. Based on interviews with the owner/managers of 14 firms in Northamptonshire, this paper considers their use of language training. A detailed investigation was carried out of the type of training used in the surveyed firms. Through the use of in‐depth interviews, the diverse strategies used by the firms were revealed. The implications for local training providers are also discussed.