Abstract
To understand the impact which the newly self‐conscious technology of information is likely to have, and to develop that technology effectively, it is necessary to appreciate two previous revolutions in information technology, those which followed the introductions of writing and of printing. Understanding the role which these technologies have in our intellectual lives may help to avoid the misconceptions which are generated by the temptation to think of the instruments of communication as having a life independent of the use to which humans put those artifacts.