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Original Articles

On the automatic activation of associated evaluations: An overview

Pages 115-141 | Published online: 09 Sep 2010
 

Abstract

A review of the literature concerning the phenomenon known as automatic attitude activation is presented. The robustness of the affective priming effect across many different procedural variations, the mediating mechanisms thought to underlie the effect, and the moderating role of associative strength are discussed. The relevance and importance of automatic attitude activation to many fundamental cognitive and social processes also is highlighted. Finally, an overview of the articles included in this Special Issue of Cognition and Emotion, their essential contributions, and their relation to the earlier literature is presented.

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