Can positive affect induce self-focused attention? Methodological and measurement issues

Abstract

Some studies find that positive affect can induce self-focused attention, but other studies find no effect. We suggest that the contrary findings result from how self-awareness was measured. One group of participants listened to happy or neutral music; another group imagined and described a happy or neutral event. Two measures of self-focus were then taken. The experiment replicated past findings: Positive affect increased self-focus on a pronoun selection task, but had no effect on a modified private self-consciousness scale. The results were slightly stronger when affect was induced using music. Implications for future research are discussed.