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Original Articles

Affective influences on stereotype judgements

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Pages 379-395 | Received 15 Dec 1990, Published online: 07 Jan 2008
 

Abstract

What role does affect play in stereotype judgements? This experiment investigated mood effects on perceptions of Asian (heterosterotype) or Causcasian (autostereotype) characters who were part of a same-race or a mixed-race dyad. We expected that mood should (a) distort stereotype judgements in a mood-consistent direction, and (b) that mood biases should be stronger for mixed-race dyads that require more detailed and inferential processing. Happy, neutral or sad mood was induced in subjects (n=198) using an audio-visual mood induction procedure in an allegedly separate experiment. Subjects were then asked to form impressions of Asian or Caucasian targets associated with a same-race or an other-race partner. As predicted, we found consistent mood-congruent biases in such. However, both positive and negative mood effects were significantly greater when a target was part of a mixed-race dyad, a condition presumably requiring more detailed and substantive inferential processing. These findings are interpreted in terms of current affect-cognition theories, and the implications of the results for everyday affective influences on stereotype judgements are considered.

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