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Abstract
This study employs the theory of “media logic” and the method of hermeneutical criticism to demonstrate some effects of a major social institution, television, on the “text” of experiencing spectator sports. The study finds that the medium of television makes spectator sports into an experience which incorporates narrative, intimacy, commodification, and rigid time segmentation. The conventions imposed by television on spectator sports are presented here as powerfully affecting the meanings which televised sports have for their audiences.
