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Abstract
Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation.
Additional information
Notes on contributors
Jodi L. Philbrick
Jodi L. Philbrick, PhD ([email protected]) is a Lecturer, College of Information, University of North Texas, 1155 Union Circle #311068, Denton, TX 76203.
Ana D. Cleveland
Ana D. Cleveland, PhD, AHIP, FLMA ([email protected]) is Sarah Law Kennerly Endowed Professor, Regents Professor, and Director, Health Informatics Program, College of Information, University of North Texas, 1155 Union Circle #311068, Denton, TX 76203.