Preaching to the choir: TV advisory usage among parents of gifted children

This investigation examines the use of the MPAA television advisory ratings in the decision‐making of parents of intellectually gifted children and explores the manner by which ratings information is incorporated into rules and regulations about television in the home. It comes on the heels of published reports suggesting the general inadequacy and counter productivity of the age‐based ratings. In comparison to parents of non‐gifted children, parents of gifted children were more likely to utilize TV ratings information in the mediation of their children's televiewing. They tended to employ a highly inductive (communication‐oriented) style of child rearing and a highly evaluative (discussion‐based) method of TV mediation, tended to believe that television can have significant positive and/or negative effects on children, and were more concerned with cognitive‐ and affective‐level effects. The possible ramifications of these findings with regard to the new content‐driven ratings campaign and forthcoming V‐chip technology are discussed.