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Education 3-13
International Journal of Primary, Elementary and Early Years Education
Volume 44, 2016 - Issue 3
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Articles

Reading ads, reading the world

Pages 325-338 | Received 13 Jun 2014, Accepted 20 Nov 2014, Published online: 22 Jan 2015
 

Abstract

This paper challenges the reductive notion of children as ‘efferent'Footnote1 readers who learn to decode written language in order to ‘take away’ knowledge. This anachronistic idea has become entrenched in current UK curriculum and education policy. However, it is well established that decoding letters and sounds is only one aspect of reading, that reading is cultural and that learning to read, not only words but also images and sounds, develops children's comprehension and criticality. With this in mind, I seek to share a process through which children and young people were able to develop as readers with a particular focus on the reading of media texts. I present an account of media education activity which focused on the way children read media texts, in the classroom. I suggest that with appropriate pedagogic and conceptual tools children develop as critical, cultural and collaborative readers of words, images, sounds and texts and thereby of the world.

Funding

This work was funded by the ESRC [grant number RES 062-023-1292].

Notes

1 A term used by Rosenblatt (Citation1938) to critique the teaching of reading which involved students in ‘taking away’ a particular meaning.

4 Burnett refers to ‘digital texts’.

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