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Agrekon
Agricultural Economics Research, Policy and Practice in Southern Africa
Volume 32, 1993 - Issue 4
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Gekeurde referate/Contributed papers

ONDERNEMERSKAP EN BEMARKINGSTRATEGIEë VIR VLEIS-BEESPRODUSENTE IN DIE VRYSTAATSTREEK / Entrepreneurship and marketing strategies for beef producers in the Free State region

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Pages 238-246 | Published online: 09 Jun 2010
 

Abstract

In this investigation, production and market related factors which affect profitability and risk of beef production systems on Cenchrus ciliaris pastures were evaluated by using stochastic simulation. The results indicate that beef producers can influence their income considerably by adequately considering the following in their production and marketing strategies: Cyclical and seasonal beef price fluctuations, price differentials among markets and certain animal characteristics (age, grade and mass). In addition opportunity costs, interest and risk of market access materially affect both profitability and risk of a beef production system. Beef producers should adapt their production and marketing strategies to economic realities in order to achieve optimum results.

Uittreksel

In hierdie ondersoek is produksie en bemarkingsverwante faktore wat die winsgewendheid en risiko van vleibeesprodukeiestelsels op Cenchrus ciliaris weidings beinvloed, ge-evalueer deur stochastiese simulasie. Die resultate toon dat vleisbeesprodusente hul inkomste aansienlik kan beinvloed, deur die sikliese en seisoenale skommelings in beesvleispryse, die prysverskil tussen verskillende markte en sekere eienskappe van die dier (ouderdom, graad en massa) voldoende by die formulering van produksie en bemarkingstrateë in gedagte te hou. Hierbenewens het geleentheidskoste, rente en die risiko van marktoegang 'n betekenisvolle invloed beide op die winsgewendheid en risiko van 'n vleisbeesproduksiestebel. Vleisbeesprodusente moet hul produksie- en bemarkingstrategieë by ekonomiese realiteite aanpas om optimum resultate te behaal.

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