AN INVESTIGATION OF AVOCADO TRADING IN EUROPE

Abstract

Increasing world trade opportunities led to a rapid growth of exotic fruit exports to Europe. Their population has shown increased consciousness of health and nutritional values associated with fruits and vegetables. The European market for avocados is mainly supplied by five producing countries, namely Israel, South Africa, Spain, Mexico and Kenya. It has been found that these countries export their avocados to a small number of countries. This regional concentration even increased over time. Most of the avocados designated for Europe go to France. The intra- and inter-industrial trade and trade intensities have been investigated by means of different coefficients. The investigation showes that the consumer education and promotion will play an important in the future to meet the growing expected supply.

Toenemende internasionale handelsgeleenthode het tot 'n vinnige groei in uitvoere van ekaotiese vrugte na Europa gelei. Die Europese bevolking is toenemed meer gesondheidsbewus en besef al hoe meer die voedingswaarde van vrugte en Kenia. Die Europese mark vir avokados word voorsien deur vyf lande, naamlik Israel, Suid-Afrika, Spanje, Mexiko en Kenia. Daar is bevind dat die uitvoere na 'n klein aantal invoerlande gaan en dat streekskonsentrasie oor tyd toegeneem het. Die meeste van die avokados bestem vir Europa gaan na Frankryk. Intra- en inter-industriële handel en handelsintensiteite is bepaal met behulp van verskeie koffisiënte. Die ondersoek toon dat verbruikeropvooding en promosie in die toekoms 'n belangrike rol sal seel om die vraag na avokados te stimuleer.