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Sport in Society
Cultures, Commerce, Media, Politics
Volume 15, 2012 - Issue 1
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Articles

Fantasy sport and media interactivity

Tony Schirato Victoria University of Wellington, New ZealandCorrespondence[email protected]
Pages 78-87 | Published online: 19 Dec 2011
 
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Abstract

Media interactivity in the field of sport functions as both a lure and a way of transforming a viewer's relation to a game. Sport websites, along with the more traditional medium of television, have taken on the pedagogical task of acquainting a mass audience with a variety of sports and their rules, skills, histories and cultures, and by extension turning them into sport fans and consumers. Fantasy sport accentuates and intensifies, while also constituting a reaction against, this development: it can be seen as a form of escape from what many connoisseurs of sport doubtlessly consider sport has become: a commercialized, trivialized and hyperbolized media spectacle. At the same time, fantasy sport produces entirely new sets of relations between spectators as fans and sporting contests, and to a large extent transforms the visual regime of sport spectatorship.

Notes

 1 BBC. ‘Introduction to 606’. http://news.bbc.co.uk/sport2/hi/606/5255800

 2 BigFooty. http://www.bigfooty.com/

 3 CitationBaudrillard, The Consumer Society, 77.

 4 CitationShipman, ‘Blending the Real and Virtual’.

 5 CitationIsidore, ‘The Ultimate Fantasy’.

 6 CitationIsidore, ‘The Ultimate Fantasy’

 7 CitationIsidore, ‘The Ultimate Fantasy’

 8 CitationZillgitt, ‘We Certainly Live in a Fantasy World’.

 9 CitationWoodward, ‘A Whole New Ballgame’, 13.

10 Shipman, ‘Blending the Real and Virtual’.

11 CitationSilver, ‘Morning Rush’.

12 Shipman, ‘Blending the Real and Virtual’, 34.

13 Shipman, ‘Blending the Real and Virtual’, 34

14 Woodward, ‘A Whole New Ballgame’, 11.

15 Woodward, ‘A Whole New Ballgame’, 11

16 CitationSmith, Sharma, and Hooper, ‘Decision Making in Online Fantasy Sports Communities’, 354.

17 CitationSmith, Sharma, and Hooper, ‘Decision Making in Online Fantasy Sports Communities’, 354

18 CitationSmith, Sharma, and Hooper, ‘Decision Making in Online Fantasy Sports Communities’, 354

19 CitationBourdieu, ‘Sport and Social Class’, 364.

20 Zillgitt, ‘We Certainly Live in a Fantasy World’.

21 CitationPassan, ‘The Reality of Fantasy’.

22 CitationPassan, ‘The Reality of Fantasy’

23 CitationPassan, ‘The Reality of Fantasy’

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Fantasy sport: a systematic review and new research directions
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