Abstract
Within this paper we examine the nature and characteristics of the concept of unconditional positive regard (UPR) and discuss how an experience of conscious identification (CI) within a person-centred counsellor may affect its levels and manifestations. Initially, theoretical aspects of UPR are examined, with reference to potential threats or benefits to UPR when a counsellor experiences CI. Following on from this, we discuss how this may affect practice, drawing upon data generated from a 4-year research study, which defined and examined the process of CI.