Publication Cover
Maritime Policy & Management
The flagship journal of international shipping and port research
Volume 43, 2016 - Issue 4
1,140
Views
24
CrossRef citations to date
0
Altmetric
Original Articles

Cruise traveler satisfaction at a port of call

, , &
 

ABSTRACT

No studies have been conducted on cruise traveler expectations for a port of call in Asia. Current literature on general tourism shows that the research to measure traveler satisfaction is divided into two dominant approaches, the disconfirmation model, based on the Expectancy Disconfirmation Paradigm, and the perceptions-only model. However, previous disconfirmation models used different sample populations to measure traveler expectations and perceptions, resulting in biased results. The main objectives of this research was two-fold: (1) to develop a measurement scale for evaluating the expectations of cruise travelers during their visit to a port of call; and, (2) to examine the satisfaction of cruise travelers using the same sample population of the pre-visit expectations and post-visit experiences. The measurement scale for cruise travelers was developed using exploratory factor analysis and confirmatory factor analysis. Three factors, “Overall convenience/People,” “Culture/Exploration,” and “Commodities/Attractions,” were extracted from the analysis. Among these factors, the “Culture/Exploration” factor explained the largest part of overall satisfaction. The results also showed that the perception-only model outperformed the disconfirmation model in explaining overall satisfaction. Additionally, overall satisfaction was found to have a greater impact on the intention to recommend the visit to others than on the intention to revisit.

Disclosure statement

No potential conflict of interest was reported by the authors.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.