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Abstract
With greater competition in the mass higher education market in the UK, each institution will have to stimulate and promote greater interaction between itself and the world outside if it is to compete successfully. Presently, such interaction occurs for a variety of reasons, at many different levels and over different time scales. This paper proposes an approach to fostering greater interaction at departmental level through a network of former graduates in geography and their employers. It describes the concept of a graduates and employers database system (GEDS) and outlines how such a system should become a key resource for strategic management and planning in geography departments.
