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Original Articles

Marketing of Further and Higher Education: an equal opportunities perspective

Pages 135-142 | Published online: 10 Jul 2006
 

abstract

College and universities are wanting to recruit more students from a wider base giving them access to further and higher education. This requires institutions to market their courses effectively to prospective consumers. In educational terms the consumer is the student. This article explores the links between marketing models and the ways that colleges and universities have addressed the issue of equality of opportunity and wider access.

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