The circulation spiral and the principle of household coverage

Abstract

The growth of oligopoly within the newspaper industry is a widespread phenomenon which has been examined by both researchers into the mass media and public enquiries into the press in a number of countries. Politicians recognise the development and want to modify the process of concentration, prevent newspaper closures, and even promote new ventures. Many western countries have taken measures to try to control forces bearing toward concentration in the newspaper industry. Such efforts, however, require a thorough knowledge of the market and its mechanism.

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Notes on contributors

Karl Erik Gustafsson

Karl Erik Gustafsson, born 1938, is docent of business economics at the University of Gothenburg. He served on the 1972 Parliamentary Commission on the Press as an economic expert.