Abstract
The problem of simultaneously estimating p Gamma means is investigated when the means are believed a priori to satisfy an r-dimensional generalized linear model. Using a Bayesian hierarchical model to reflect the uncertainty in the linear model, approximate methods are proposed to compute the posterior densities. The resulting estimator shrinks the usual estimator toward a prior estimator where the size of the shrinkage depends upon the agreement of the observed data with the proposed generalized linear model.