Celebrity Fashion Marketing: Developing a Human Fashion Brand

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The authors express their gratitude to Lembaga Pengelola Dana Pendidikan (LPDP) for supporting the publication of this review. They also acknowledge the Indonesian Researchers for Language Learning and Teaching (iRecall).

Notes

1 Bahman Moghimi, “The Self,” in Consumer Behavior by Solomon (2014). Retrieved from <www.slideshare.net/bmoghimi/consumer-behavior-self-ch05-solomonbook-by-bahman-moghimi>

2 Christine M. Kowalczyk and Marla B. Royne, “The Moderating Role of Celebrity Worship on Attitudes Toward Celebrity Brand Extensions,” Journal of Marketing Theory and Practice 21 no. 2 (2013), 212.