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The Serials Librarian
From the Printed Page to the Digital Age
Volume 59, 2010 - Issue 2
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Book Reviews
Edited by Edward A. Goedeken

Marketing Today's Academic Library: A Bold New Approach to Communicating with Students by Brian Scott Mathews

Chicago, IL: American Library Association, 2009. xv, 171 pp. $48.00. ISBN 978-0-8389-0984-3

Sarah Passonneau Assistant to the Dean Parks Library, Iowa State University, Ames, Iowa, 50011Correspondence[email protected]
Pages 217-218 | Published online: 27 Jul 2010
 
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" Marketing Today's Academic Library: A Bold New Approach to Communicating with Students by Brian Scott Mathews." The Serials Librarian, 59(2), pp. 217–218

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