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Abstract

Theory and research reported in this paper provide both theoretical and methodological advances in the study of predicted outcome value theory (POV) in established, ongoing relationships. From a theoretical perspective, POV, previously a theory focused solely on initial interaction behaviors and consequences, is extended into the realm of ongoing relationships. The propositions of the theory are reformulated and hypotheses derived from them are tested. Overall, the results strongly support this extension and shed new light on its role in understanding the effect of unexpected events. Methodologically, the study provides a longitudinal approach for assessing ongoing relationships both before and after the occurrence of an unexpected event.

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Notes on contributors

Artemio Ramirez

Artemio Ramirez, Jr. (PhD, University of Arizona, 2000) is Assistant Professor in the Hugh Downs School of Human Communication at Arizona State University, Tempe

Michael Sunnafrank

Michael Sunnafrank (PhD, Michigan State University, 1979) is Professor of Communication at the University of Minnesota, Duluth

Ryan Goei

Ryan Goei (PhD, Michigan State University, 2002) is an Assistant Professor

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